SUNMEI HOTELS GROUP-Enable everyone to live in quality hotels in any town

Focusing on the real transformation and upgrading of economic stock hotels for 15 years, adhering to the concept of "One Design for One Hotel", to help customers "Explore More Surprises" in their stay.
*What is "Real Transformation": Separated from the pseudo-chain brand chaos in current market, such as low charge or even no charge, the real benefits improvement for the hotel can be realized only through the real transformation.
*Why do we conduct "Real Transformation" : The core reason for business travelers to choose chain hotel brands is their trust to the brand, their expectation of accommodation experience, and their preference of unified standards such as safety, comfort, cleanliness and service. Chain hotels can not betray consumers's trust, and can provide the best experience only through "Real Transformation".
A leading budget hotel brand in small cities. For 16 years, SHANKEE HOTEL has thrived alongside small cities. Grounded in the brand philosophy of "Small Cities · Homecoming · SHANKEE," it introduces a new standard for economy hotels in small cities by combining "aesthetic appeal for small cities + authentic local vibes + smart accommodation experiences," ranking first by brand influence in small-city markets. Adhering to the design concepts of "freedom, exploration, inspiration, and connection," SHANKEE 7 HOTEL is transformed from a traditional accommodation into a destination-style travel space that integrates local culture, smart technology, and a vibrant social atmosphere
SHANKEE HOTEL (café life) is a coffee lifestyle hotel under the SHANKEE Hotel brand. While staying true to SHANKEE Hotel's concept of "aesthetic appeal for small cities + authentic local vibes + smart accommodation experiences", it seamlessly integrates the "24-hour café" concept through five major product features: boutique storefronts, trendy lobbies, immersive coffee settings, versatile guest rooms, and smart experiences. In 2024, SHANKEE Hotel unveiled its all-new 2.0 product, comprehensively elevating its offerings through "new sense", "new technology", "new space", and "new service", offering each customer a warm, relaxed, and exquisite coffee time round the clock.
PENRO HOTEL innovates the hotel investment model by emphasizing "New Users,New Technologies, and New Media," thereby redefining the next generation of smart mid-range hotels.With a youthful brand philosophy, modern minimalist design, and a new intelligent user experience,it meticulously creates engaging content and environments that offer a relaxed and enjoyable space for the younger generation.
Every moment here unfolds wonderfully. FERONIA HOTEL focuses on garden vacation and combines local culture to build a garden resort hotel featuring slow life. Diversified vacation product designs enable individuals to fully enjoy a high-quality, natural and pristine leisure stay.
LANOU HOTEL，Mid-to-upscale Business Hotel， is inspired by the European architecture and art. In the European decor, it mixes moderate humanism with cutting-edge modern techniques to allow for an exquisite, pure lifestyle experience of the visitors.
LANOU Boutique Hotel is a dynamic upper-midscale brand under Sunmei Hotels Group. Building on LANOU's curated services, we infuse youthful elements to cater to the diverse emotional needs of modern young customers, providing limited curated services for the core young customer segment. Combining midscale affordability, refined hospitality, and thoughtfully designed multifunctional spaces, we deliver a rejuvenating stay with an effortlessly vibrant ambiance.
As a pioneer in the select-service upscale hotel segment, Lanou International Hotel builds upon upper midscale standards and selects and incorporates the most popular and premium amenities of upscale hotels. It offers users diverse stay experiences through "Room + X" (dining, banquets, meetings), creating a model of refined and well-curated travel living.
The Mövenpick by Accor brand was established in Switzerland in 1948.
Founder Ueli Prager infused Swiss craftsmanship and culinary inspiration from creating premium Mövenpick ice cream, enabling customers to appreciate life's beauty during luxurious moments.
Operating in 35 countries worldwide, the brand boasts over 200 hotels and resorts under operation or under development.
In July 2022, Sunmei Hotels Group formed a strategic partnership with Accor Group, marking the debut of the co-branded Mövenpick by Accor in China.
In the future, it plans to open more than 400 outlets in China with a total of more than 60,000 rooms, and provide dual-member loyalty programs and multiple benefits for over 200 million members around the world.
Midi is a high-end hotel brand of SUNMEI Commercial Group. It is located in the CBD and cultural circle of the first, second and third tier cities, refining the local aesthetic style and shaping the sensory opinions with unique cultural aesthetics. The hotel is a platform for sharing and connecting, integrating historical traditions, cultural creativity, leisure tourism and other resources, with the purpose of creating a happy and beautiful modern city wonderland for everyone.
MAXMA HOTEL is a trendy hotel brand under Sunmei Hotels Group.It strives to deliver a personalized trendy travel experience for fashion-forward customers seeking premium quality.To meet the needs of young people, the hotel reshapes itself into a "show field" for their lifestyles.
LIUXIANG HOTEL & RESORT inherits the aesthetic philosophy of the East passed down through generations, and has pioneered the unique "Liuxiang Butler" luxury service system. It features cultural elements such as the "Contemporary Study Center" and "Cultural & Museum Themed Rooms." Each Liuxiang property is characterized by distinctive local charm, dedicated to providing travelers with a serene, peaceful, and enjoyable stay experience.
THUNDEROBOT HOTEL is a mid-to-high-end esports hotel brand jointly created by Sunmei Hotels Group and THUNDEROBOT.By leveraging Sunmei's brand operation and management expertise alongside advanced digital software and hardware services,and THUNDEROBOT's professional e-sports solutions,the brand is committed to providing excellent e-sports user experiences.Upholding unrivaled quality standards, the brand adheres to the philosophy of "born for games."
YAYUR, an AI-powered hotel brand newly launched by Sunmei Hotels Group,
creates a futuristic era of fully intelligent hospitality,
with the whole-process intelligent sojourn experience as the core.
From room booking to check-in procedures,
gent technology provides customers with more convenient,
faster and more efficient services.
THE SEBEL is a high-end lifestyle apartment hotel brand under Accor Group, originating from Australia. It combines premium private services with stylish travel aesthetics, creating a flexible and home-like living experience catering to elite guests. In 2025, Sunmei Hotels Group reached a strategic cooperation agreement with Accor Group. As the exclusive strategic partner of THE SEBEL, Sunmei Hotels Group will be fully responsible for the brand's development, construction, operation, and management in China.
GINCI hotels are more than just a place to stay; they are a new social hub for Gen Z. Blending multifunctional trendy hangout spots, youthful social spaces and multi-themed guest rooms, every exploration here is a collision of the unknown and the possible, redefining the social paradigm for the younger generation.